How Much Does a Logo Cost in 2022?

You’ve decided that it is time to get a logo for your startup company or rebrand your current company to refresh it. But what is that going to cost you? And how do you want to get your professional logo?

There are numerous ways that you can get or make a professional logo. Prior to the internet, companies were pretty limited to who they already knew. But now, there are numerous ways to get a new and professional logo for your company.

Keep reading to learn all about the different price ranges, depending on the source of the logo and how large of a package you are wanting. 

What You Need from Your Logo Design Package

How do you decide which way is best for you? You determine what you are wanting from your logo.

If you are needing to rebrand your entire company, then you might go with a more expensive option that comes with more items to meet the needs of your company. 

The reason that designing these items is hard is that a lot goes into them. Choosing colors, fonts, icons, and other items for your logo and branding material can be difficult. These items are important for defining your company and determining how your consumers view you. 

If you already have all of this information picked out, you will have a lot easier time creating or hiring someone to create your items for a cheaper price. 

If you are starting from scratch, it could be a longer and more difficult process as you or your designer begins to narrow down and determine what is needed to represent your company well. This process could be more expensive.

Just a Logo

If you are just starting a side business, just getting a logo with no other extra items is probably the smartest choice for you. This is the cheapest option and the most simple one which means that it will take less time. 

If you are artistically inclined, you could always make your own logo. Your other option is to hire someone to make the logo for you. 

Having a logo created is a great step for your company. It is the cheapest and quickest way to leave a great impact on your consumers.

Total Branding

The more expensive route is going to be having all of your branding materials created in addition to your logo.

Be cautious if you are considering doing this yourself. It is possible but it will be a large project that you will have to deal with for a while. 

The easiest way to have all your branding done in addition to your logo is to hire someone to design it all. There are numerous things that go into branding design packages and all of them are different but here are some basic items.

• Logo

Your logo is the most important part of your branding design package. This symbol that represents your company is very important because it creates the first impression of your company by the consumers. 

A logo helps to set the tone of your company through the use of colors, shapes, typography, and other design elements. It will have the best impact it if is a well-designed logo.

• Different Sizes and High-Quality Files

Having different sizes of high-quality files is a very important part of putting your brand out there. If you don’t have different sizes of files, it will be a whole lot harder to put your logo in different places. An example of this is if you need to put your logo on a billboard and a business card, you will need different file sizes to accommodate both locations. 

If you are purchasing or creating just a basic logo, it will typically only come in one file format. This is great if it meets your needs. It is a low-budget opportunity for those who need it.

However, a lot of people will need multiple-sized versions of their logo as well as multiple file formats that are very high-quality. 

If you are making your own logo through a program you have downloaded, then you will have a much easier time creating new files when you need them or already have them ready.

If you are paying a professional to create a logo for you, it is normal for them to provide the different versions to you. However, it is easiest if you can specify what exactly you are needing in terms of sizes and formats. 

• Social Media Covers

One important factor of your branding is your social media covers. Each social media company has different sizing requirements or recommendations for its profile and cover photos. 

If you are wanting social media covers, it might be smartest to pay a designer to create those files. You can create these on your own cheaply, but it will require a large amount of time and patience to create all the different sizes that are required.

• Business Cards

Although they are being used less frequently, business cards are still very important in terms of branding design. Making sure that your business card is well made and works well with your logo is very important. 

A designer could give you a more innovative design or you could seek out a template online to create your business card.

• Letterhead

Letterheads are another important part of your logo design branding. Any important company letter that you send out should have a professional-looking letterhead. 

Making sure that the letterhead matches your logo in theme and vibe is very important. You want your company to seem congruent across all its marketing items.

• Email Signatures

While email signatures are easier to make, they are still an important part of your branding design. 

Having a small copy of your logo is important for this reason. 

Importance of Cost

There is a reason why some things cost more than others and logo design is included in this. You are paying for the designer’s time, experience, program use, and more when you hire someone to create a logo for you. When you create your own logo, you are paying for the platform or program you are using but you are not paying yourself for your time or experience. 

The more expensive something is, typically, the better quality it is. This carries over to professional logos. 

Thankfully, there are many options available for you to create a high-quality logo for a very low cost, but there will always be drawbacks to this. You pay your artists for a reason and that reason is that they did a service to you. Do not expect everything to always be free.

Making Your Own Logo

Online Logo Makers